Turning Point USA’s (TPUSA) All-American Halftime Show on Sunday is set to feature artists Kid Rock, Brantley Gilbert, Gabby Barrett, and Lee Brice.
TPUSA’s first ever halftime show will air on Sunday as an alternative to the NFL’s Super Bowl halftime show featuring Puerto Rican rapper and singer Bad Bunny, who has been outspoken on his anti-U.S. Immigration and Customs Enforcement (ICE) beliefs.
Bad Bunny’s NFL headliner gig comes after the Puerto Rican artist omitted the U.S. from his “Debí Tirar Más Fotos World Tour,” claiming in a September 2025 interview that he feared ICE would target his fans at concert venues.
Furthermore, on Sunday, during his speech at the 2026 Grammys, when he won Album of the Year, Bad Bunny said, “Before I say thanks to God, I’m going to say, ICE out.”
TPUSA said its alternative halftime show will celebrate “Faith, Family, and Freedom.”
THE LINEUP FOR THE ALL-AMERICAN HALFTIME SHOW IS HERE! 🔥
Watch Kid Rock, Brantley Gilbert, Lee Brice, and Gabby Barrett THIS SUNDAY 🇺🇸 pic.twitter.com/xwurEhdB13
— Turning Point USA (@TPUSA) February 2, 2026
“No woke garbage. No anti-American nonsense. Just a pure celebration of faith, family, and freedom,” TPUSA wrote in an email to supporters.
The alternative show will be aired on TPUSA’s social media channels (including X, YouTube, and Rumble), The Charlie Kirk Show (YouTube and Rumble), DailyWire+, Real America’s Voice, TBN, CHARGE!, The National News Desk, NTD, and One America News Network.
On Tuesday’s edition of The Michael Patrick Leahy Show, guest host EJ Haust explained that Bad Bunny’s selection as the NFL’s halftime headliner was not accidental, but the result of a years-long partnership between the league and rapper Jay-Z.
Since 2019, the NFL has partnered with Jay-Z’s company Roc Nation, giving the rapper significant control over Super Bowl halftime show selections. According to Haust, while the NFL technically retains final approval, the real decision-making power lies elsewhere.
“So supposedly there’s like a short list and Jay-Z has control over everything,” Haust said. “It goes to the NFL for, and I’m doing air quotes here, approval, but what are you gonna say? Tell Jay-Z, ‘No, go back to the drawing board, find somebody else?’”
Haust suggested that financial considerations, not cultural unity, are driving the NFL’s halftime show decisions.
“[The league signed that contract with Roc Nation] probably because the NFL didn’t have the ability to keep drawing in the talent,” she said. “It’s always about the money.”
While Haust said not every halftime show under the partnership has been overtly political, she argued that the tone has steadily worsened.
“Since Jay-Z’s been involved, it’s been definitely more controversial,” she said. “But it hasn’t been outwardly political quite as much as this year.”
Haust said the issue is not musical genre, but the politicization of what should be a unifying cultural moment.
“I like the diversity of genre,” she said. “Some people like rock, some people like country, some people like rap, whatever. I don’t care.”
However, she said Bad Bunny’s upcoming performance is different.
“The problem I have with him is that he’s angry,” Haust said. “Who wants a halftime show during the best sporting spectacle outside of the Olympics and it is just gonna be this angry political guy? That doesn’t sound fun at all.”
“That’s not fun,” she added. “It’s just not fun.”
Tune in now to The Michael Patrick Leahy Show – your AMERICA FIRST news talk!
– Watch LIVE here on X
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– Read more at @TheTNStar https://t.co/jz7i0SwhnS— Michael Patrick Leahy (@michaelpleahy) February 3, 2026
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Kaitlin Housler is a reporter at The Tennessee Star and The Star News Network. Follow Kaitlin on X / Twitter.
Photo “Turning Point USA Logo” by Gage Skidmore. CC BY-SA 2.0.
